I don't, admittedly, always read the reviews section of the SAA's flagship journal, American Antiquity. I am, however, quite glad that I did last month (or, more accurately, this month, since I didn't open the July issue until just a few days ago). That is because the current reviews section is devoted entirely to reviews of "alternative archaeology" titles, in a special reviews section, titled "Talking to the Guy on the Airplane." These are worth a read for a few reasons. First, many of them are quite funny, especially if you find "alternative archaeology" entertaining anyway, as I do. Second, many of the reviews make important points about why it is that people are much more interested in alternative archaeology than they are in actual archaeology (for lack of a better word). Stephen Lekson's review, in particular, has some good points about why "all archaeologists not named Brian Fagan" tend to be much less successful than alternative archaeologists at writing for a popular audience. Third, for archaeologists, who often tend to ignore this sort of thing, it's an interesting overview of what's actually out there in terms of alternative archaeology. For example, William Conner's Iron Age America gets a review. I occasionally see him posting to the ARCH-METALS mailing list, and have often wondered what he was all about. Well, now I don't have to wonder anymore!
I do find one thing very strange, though. One of the stated purposes of this special reviews section was to provide laypeople with an overview of what archaeologists actually think of various alternative archaeologies and why we reject those ideas. To quote, "Accordingly, the main intent of these reviews is to offer the silent and curious majority that is interested in these works a professional perspective on them" (Holly 2015: 616). This is, I think, a good goal, especially because, as Holly implies, most of the people who consume alternative archaeology are probably not "true believers." I'd argue, however, that the best way to engage this audience is not to bury these reviews in a closed-access PDF labeled only "Reviews" that only SAA members can download. This seems to me to miss the point. I should note that Holly has uploaded his introductory piece to his Academia.edu page, but maybe if the goal was to reach a wide audience of non-archaeologists, it would have made more sense to make the entire thing open-access to begin with? Or to make all of them open-access at all? Or to advertise this at all? To be fair, this is not the first time the SAA has done a less-than-stellar job of disseminating information to all of the people who might be interested in it. Still, it'd be nice if they did this time!
EDIT: In the course of my Googling on this topic, I've discovered that Jennifer Raff already wrote a better post on this a month ago. She's asked people to pester the SAA about making all of these reviews open-access, but this doesn't seem to have had much success yet, unfortunately.
Holly, Donald H., Jr. 2015. Talking to the Guy on the Airplane. American Antiquity 80(3):615-617.